wilde the label
Wilde the Label is a lifestyle brand that consciously-creates timeless pieces for you and your home to love for years to come.
Wilde combines the ethos of community, sustainability, artisan craftsmanship and an untamed elegance that entwines with nature. Our inspiration is bathed in a sense of warmth and natural alchemy.
We care for the environment. That’s why when you choose a Wilde piece, you can feel confident that it has been produced in an ethical, natural and sustainable way.
Our fascination with fabrics – how they’re made, where they come from and high quality – has been central in choosing where to produce the Wilde pieces. Ethical and sustainable practices are at the core of who we are so we chose to partner with a small, artisan business in India who had the same ethics and values as Wilde’s. Our makers employ master printers, dyers, block carvers, dhobiwalas and designers, and give back to their village a substantial proportion of their proceeds – something that truly aligns with Wilde’s ethos.